New Pull & Bear Eyewear styles for 2018

Easy Optical is excited to announce that the new Pull & Bear eyewear styles for 2018 are now available.

Click here to see our 2018 Pull & Bear range on Pinterest or here to buy online from our Pull & Bear collection at Easy Optical.

Pull & Bear was founded in 1991 with the intention of dressing young people who are engaged with their environment, who live in the community and who can relate to one another.

This fast growing fun and influential global fashion brand takes its influences from customer feedback and social media comments, capturing the street style in and around the most fashionable places on the planet.

Pull & Bear Eyewear brings the unique Pull & Bear style to the optical market and offers a great range of eyewear to young people who have a casual dress sense, who shun stereotypes and who want to feel good in whatever they are wearing.

Easy Optical offers a wide range of quality frames, a reputable UK-based optical laboratory, free shipping and great customer service.

Charmossas Designer Frames from Easy Optical

Charmossas Eyewear

Easy Optical is delighted to announce that we are an authorised retailer for the Charmossas eyewear collection.

Charmossas is an independent eyewear brand based in Barcelona that focuses on outstanding quality, innovation and creates a wide variety of colourful frame designs.

The collection is regularly updated – the designs maintaining the unique style and colour of Charmossas, each inspired by the change of seasons and the beautiful city of Barcelona.

Charmossas Eyewear from Barcelona

Easy Optical offers a wide range of quality frames, a reputable UK-based optical laboratory, free shipping and great customer service.

Click here to see our entire Charmossas range on Pinterest or go directly to https://www.easyoptical.com/charmossas.html

The Marilyn Monroe glasses collection from Easy Optical

Marilyn Monroe Eyewear

Easy Optical is excited to announce the Marilyn Monroe™ optical and sunglasses eyewear collection.

Inspired by the unparalleled elegance and beauty of the legendary actress, Marilyn Monroe™ Eyewear seeks to translate Marilyn’s timeless style into a quintessentially modern accessory.

Evocative of Marilyn’s high-profile celebrity lifestyle, the collection combines the classic quality of old Hollywood glamour with modern style and innovative design.

Easy Optical offers a wide range of quality frames, a reputable UK-based optical laboratory, free shipping and great customer service.

Click here to see our entire Marilyn Monroe range on Pinterest or go directly to https://www.easyoptical.com/marilyn-monroe.html

Easy Optical introduces the James Dean eyewear collection

James Dean Eyewear

Easy Optical to proud to introduce the James Dean™ eyewear collection.

The James Dean™ eyewear collection pays homage to the widely admired actor whose electric on-screen presence and famously thrill-seeking private life fascinates to this day. Dean’s brief but brilliantly intuitive acting career secured him legendary status as the embodiment of the “Rebel Without a Cause”.

The James Dean™ eyewear collection seeks to evoke the star’s timeless, masculine style with a collection of frames that are as relevant today as Dean was in the 1950’s.

The collection includes sunglasses with UV-400 protection lenses as well as prescription-ready glasses with standard single-vision lenses included.

Easy Optical offers a wide range of quality frames, a reputable UK-based optical laboratory, free shipping and great customer service.

Click here to see our entire James Dean range on Pinterest or go directly to https://www.easyoptical.com/james-dean.html

Easy Optical introduces Nakamura Eyewear

Nakamura Eyewear

Nakamura Eyewear

Easy Optical is proud to introduce the Nakamura Eyewear collection.

Nakamura eyewear is inspired by the elegance and simplicity of Japanese design and offers a new collection of frames for adults who appreciate quality and style.

This range of sophisticated frames combines clean lines and modern design with subtle branding and warm tones to create refined and flattering styles.

Easy Optical offers a wide range of quality frames, a reputable UK-based optical laboratory, free shipping and great customer service.

Click here to see our entire Nakamura range on Pinterest or go directly to https://www.easyoptical.com/nakamura.html

Easy Optical presents the Crosshatch Eyewear Collection

Crosshatch Eyewear | Easy Optical

Easy Optical is excited to present the Crosshatch Eyewear collection.

Crosshatch is a modern clothing brand based in Manchester, reflecting the city’s vibrant music scene by using bold graphics and intense colours.

The eyewear collection captures the unique Crosshatch attitude.

Crosshatch Eyewear for Women collection emphasises innovative design, attention to detail and bold colour palettes to make them stand out from the crowd. Whilst remaining true to the Crosshatch brand ethos the female eyewear series carries the unique Crosshatch attitude along with it all the way.

The Crosshatch Men’s eyewear collection reflects these factors, and is designed exclusively for young, modern males, featuring cutting-edge frames using dynamic and vivid designs.

Crosshatch is a brand to enjoy.

Easy Optical offers a wide range of quality frames, a reputable UK-based optical laboratory, free shipping and great customer service.

Click here to see our entire Crosshatch range on Pinterest or go directly to https://www.easyoptical.com/crosshatch.html

Easy Optical Introduces Pull & Bear Eyewear

Easy Optical is excited to announce that we are now stocking the Pull & Bear Eyewear collection.

Pull & Bear was founded in 1991 with the intention of dressing young people who are engaged with their environment, who live in the community and who can relate to one another. This fast growing fun and influential global fashion brand takes its influences from customer feedback and social media comments, capturing the street style in and around the most fashionable places on the planet.

Pull & Bear Eyewear brings the unique Pull & Bear style to the optical market and offers a great range of eyewear to young people who have a casual dress sense, who shun stereotypes and who want to feel good in whatever they are wearing.

Easy Optical offers a wide range of quality frames, a reputable UK-based optical laboratory, free shipping and great customer service.

Click here to see our Pull & Bear range on Pinterest or go directly to https://www.easyoptical.com/pull-and-bear.html

Now Accepting Bitcoin!

We’ve added bitcoin as a payment option. We’re interested in how bitcoin works and so we’ve added it to the site as a payment option.

Buy glasses and pay with bitcoin at Easy Optical!
Easy Optical cart page showing the prices in bitcoin.

What is Bitcoin?

Bitcoin is the first decentralised peer-to-peer payment network that is powered by its users with no central authority or middlemen. That leads, at least in theory, and mostly in practise, to some interesting benefits for its users. There is no need to disclose card details to anyone, there are no intermediaries to slow down, block or charge for the payment, there are no cross-border payment issues, and there are lower (and often zero) processing fees.

Merchants enjoy the above benefits as well. The payment processor is not your obligatory partner in the process of accepting bitcoins from customers. While working with a payment processor can bring benefits, its not a requirement. We use bitpay at Easy Optical to process bitcoin payments, but this is not a requirement. The technology to pay with bitcoin and receive payment in bitcoin is virtually all free and open source.

What are the Risks?

With so many advantages to using bitcoin as a means of payment, it might be reasonable to ask why bitcoin acceptance by shops is not more common. Well, there are plenty of disadvantages to the use of bitcoin as a store of value or a means of payment. The bitcoin payment protocol is jargon ridden and the concepts which underpin it do not necessarily have easy analogs to existing payment methods such as credit cards or Paypal. It is a relatively new technology and has a steep learning curve compared to payment methods that are mainstream. Bitcoin is also used as a payment method for so-called ‘dark net market’ purchases, and for that reason people may not want to use bitcoin because of the associations it has.

Perhaps the biggest risk of holding bitcoin is the high degree of volatility of the change in its value compared to other currencies . People are understandably wary of holding a currency that is very volatile. Its not uncommon for the price of bitcoin to go up or down 10% in a day.

We accept payment via a third party payment gateway specialising in bitcoin.
Easy Optical bitcoin payment page.

So then Why Use Bitcoin?

Considering all of the above, its reasonable to ask: why accept bitcoin at all? The world of cryptocurrency is maturing, and this includes the development of the same tools (futures, options, currency hedges) in the bitcoin world as those that are available for mainstream currencies. Its now possible to set up a free wallet with no intermediaries, buy bitcoins with credit card (CoinMama, Coinbase, Btc-24, etc), to hold those bitcoins in a wallet in the currency of your choice (Abra) with therefore no currency volatility and a lot of the bitcoin complexity abstracted away, and to transfer those bitcoin to your bank account instantly (CoinBase, Abra). As yet these innovations have not meaningfully added to the cost of using or owning bitcoins, and we are guessing that this trend is set to continue.

We’d like to point out some of what we think are spectacular use cases for bitcoin:

Remittances: if you have a bitcoin wallet and the other person halfway across the world (or standing next to you) has a bitcoin wallet, you can transfer bitcoin to them instantly, at no cost to you or to them. Compare this to what Western Union or Moneygram would charge and the time it would take. We think no comparison.

Currency exchange: even if the remittance was available for free, there would normally be a currency exchange cost to convert say GBP to USD or vice versa. In a bitcoin exchange transaction this cost is not there.

Banking for the unbanked: Can’t complete the paperwork to open an account at NatWest or Bank of America? A free bitcoin wallet app running on your phone or your computer is all you need to accept payment from others, and to pay others.

Bank fee reduction: how much do you pay to receive a wire into your bank account from abroad? How much do you pay to send a wire abroad? We pay something like USD$25 each way. Doing these transfers by bitcoin reduces this cost to virtually zero, and its instant. Compare that to the three to five banking days and USD$25+ it takes using the SWIFT network.

Selling online: want to have a shop online but don’t have the volume (or the patience) to justify the time and expense of a Paypal account or a credit card merchant account?  With a free bitcoin wallet you can send and receive payments with no middleman inserting themselves into the process.

Buying online: Many shops, both online and brick-and-mortar allow you to pay with bitcoin.  Easy Optical for example!  Other examples include: Target, CVS, WordPress.com, Subway, Victoria’s Secret, PayPal, Expedia, Home Depot, Kmart, Sears, the Apple App Store, eBay, Dell and Zappos.

Mainstream acceptance of Bitcoin is increasing.
Bitcoin as a means of payment is becoming more popular all the time.

There are more and more use cases. The above only scratches the surface. If you have any questions or comments about bitcoin, do feel free to get in contact.

Understanding your prescription – part 1

The first of a series of blogs explaining how to interpret your glasses prescription and how to then use your prescription to order glasses online.

Part 1 – Reading your prescription

One of the mysteries of buying a pair of prescription glasses is understanding how to interpret the jargon on your prescription.

After your eye test, your optician is legally obliged to give you a copy of your prescription after your eye test so don’t forget to ask for a copy.

In the UK, In order for your prescription to be valid, you must be over 18 years of age, not registered blind or partially blind and your Eye test must have taken place within the last two years. If you are over 70 years of age your eye test must be less than one year old.

Although the exact terminology may differ slightly, all prescriptions contain the information required to create the appropriate corrective lenses for you.

Your optician will normally tell you which type of glasses you require during your eye exam and explain their likely use. For example, Distance for driving, Reading for your phone or a book. These are prescriptions for Single Vision lenses.

If you are over 40, you make find that you need glasses for both distance and close-up. In this case, your optician will advise multifocal lenses – possibly the more traditional bifocal lens, which offers two distinct fields of vision – distance and reading or more likely, the modern progressive lens, which offers distance and reading corrections in a more modern, multifocal lens, normally computer-designed for greater accuracy.

In our next blog, we’ll explain the Pupillary Distance (PD) and how it is an integral part of your prescription – and isn’t normally included, so be sure to ask your optician for it after your eye test.

About Easy Optical

If you need prescription glasses, sunglasses or even over-the-counter reading glasses, visit website (www.easyoptical.com) and we’ll be happy to help.